GBM Fabrics

Why is it important to think of Environment while Shopping ?

We have all been experiencing rapid advancements in recent decades due to varying forces in action. Be it Globalization, Technology, or the advent of the Internet, the World seems nearest everywhere. The advancements have led us to a developed lifestyle and us chasing materialistic pleasures resulting in depleting Earth resources at a momentum we cannot comprehend. 


The textile industry has gained unparalleled momentum over the past few decades. The increased standard of living has directly led to increased demand for garments. This has resulted in companies manufacturing garments unethically, extracting resources from the Earth, and polluting it in a horrendous manner. Fast fashion has quickly paved its way into our lives and before we could even realize we became the ones reining this cycle of fast fashion. 


The word Sustainable fashion isn’t merely a fuss. It’s a concept that needs each of us to individually undertake the responsibility we owe to the environment. And no, sustainable fashion isn’t going to make your style bland or boring. It’s merely going to make you more of a conscious buyer which would eventually result in a reduced carbon footprint on Earth. 

Earth is our planet. It could sustain without us humans but the question is can we survive on this deteriorating planet anymore?

We no longer are in a position of luxury where we could get away with not being responsible enough. Few individuals following Sustainable Fashion couldn’t make this World a better place. It is for this very reason that we as individuals shun fast fashion to stop this never-ending cycle of unethical textile production.


If you are still stuck at the question- Why us? Why should I even think of the environment while shopping? What is one person’s purchase going to do anyway? Read this through and we hope by the end you get your answer.


Let’s start with statistics because numbers actually drive actions, right? 

  • Textile is the second most polluting industry across the World after Fuel. 
  • The global carbon emissions by the Textile industry is 4 times more than that of the Aviation industry which is 2.5%.
  • 79 billion cubic meters of water is used annually by the textile industry. 
  • It takes nearly 3000 liters of water to manufacture one cotton t-shirt of yours. And, do you even know how much water does that denim of yours used? 10000 liters!!
  • Fast fashion that is available to you at cheaper rates is manufactured by workers working in grave conditions. Nearly 65% of the people involved in textile processes are underpaid and exploited. 
  • 10% of Global Greenhouse gases are produced by the textile industry alone.
  • Globally, one garbage truck containing textile waste is dumped at a landfill or burnt every second. 
  • The proportion of clothes recycled globally is less than 1%. 
  • An estimated amount of 0.5 million tonnes of microfibers are released into the ocean annually. 


Well, we don’t mean to shame you for being a part of fast fashion. It has been ingrained so deeply into our minds that now we have even forgotten what is our personal style even like. Fashion was never meant to take over our personal choices. But now we all wish to be in trend, regardless of whether that trend makes us comfortable or not. 


However, rounding back, we are sure these statistics were persuasive enough for you to turn your style sustainable, even if it’s for one garment at a time. Yet, if you are amongst those who think how is this all going to affect me in the end, read along.

Do you think climate change is for real?

There is nothing to deny in it, right? If at all you are in doubt of it, you could read of the melting glaciers at the poles. Climate has been at a trampoline even at the poles, something which is definitely an alarming concern. The rising temperatures have led to the regular occurrence of catastrophes and calamities, something which is affecting your life directly. Rains in winters, prolonged summers, Unbearable winters are the signs that our Earth needs healing. And the momentum with which textile is manufacturing garments- this healing isn’t going to happen. 

So the question that occurs again is- but sustainable fashion is damn expensive. I cannot afford to go sustainable.

Indeed it is costlier than your marketed fast fashion. Reason- it is curated to last for years in your wardrobe. The quality of the material as well as the textile processes while manufacturing fast fashion is highly neglected. Fash fashion lasts for a short period because it demands a repetitive purchasing pattern. 


Now, instead of attributing sustainable fashion as expensive, how about you get a perspective change. Going sustainable persuades you to focus more on quality and garments that actually cater to your taste instead of pushing you in an impulsive buying decision. It’s always worthy to invest in 5 statement pieces than 50 casual pieces. Besides, it is all about allocating your budget resourcefully. And you could always start with one step at a time. You don’t need to make an entire wardrobe shift to turn sustainable. 

But hey that top is really cheap and cute. I can afford to be a little careless with my purchasing. After all, just me turning sustainable isn’t going to save the World.

Well, indeed it is cute. But are you going to wear it more than 5 times? If no, why don’t you try renting out clothes? It’s going to help you get a makeover lift for a day and could also save you pennies and of course, the environment would be rescued of one less cloth landing in a landfill. 


Summing up, it’s really difficult to convince an individual to turn sustainable merely with facts and figures. There exist a lack of proper data to directly determine the impact that fast fashion is creating on our planet. Going sustainable requires you to consciously understand your responsibility instead of closing your eyes to every bad that’s happening around you. And it’s important for you to turn sustainable so as to stop the cycle that drives the textile processes. There’s no reason stronger than your life for you to consider the environment while shopping. We simply cannot exist in the World that we are creating with our every decision. 

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